Baggage Conveyor - Mercedes-Benz E-class

At the airport in Salzburg (Austria), Mercedes-Benz fixed adhesive advertising foils on to two baggage conveyors. The foils show top views of Mercedes cars with their headlights on. In the corners of the baggage conveyor belts, the ad demonstrates how Mercedes-Benz's Intelligent Light System works.

 

Title Baggage Conveyor - Mercedes-Benz E-class
Category New & mixed media - 3.5 Ambient Media
Award Gold
Agency Springer & Jacoby Austria/Springer & Jacoby Germany
Client Mercedes-Benz
Product The E-class with Intelligent Light System
Country Austria
Production Company Sign Point Spitzer
Creative Director Paul Holcmann
Art Director Susanne Möbius
Art Director John Gloeden
Graphics Susanne Möbius
Copywriter Susanne Möbius
Other Account: H.P. Feichtner/K. Renne/S. Behrends